Why Use Facebook Ads?
Last week, I talked about what are facebook ads, and this week I’ll talk about the benefits of using Facebook ads in your business:
Benefits for businesses:
Most popular and trusted website: Facebook is the most trusted and second most popular website, with 1.28 billion users, after Google. It will help to build your brand loyalty. You have to provide valuable and entertaining content to your followers.
Cost Effective: This starts with your business page, which costs you exactly $0. You spend thousands of dollars to create considerable bargaining power for your product. Using Facebook will cost only a fraction of that amount and get more customers than any other online marketing strategies. This feature is good for small and medium size organization to reach their customers.
Determine Targeting Parameter: Before starting your campaign you have to determine your targeted audience. You can create targeted ads with targeting parameter. You can post the Facebook ads for a particular location and specify with their area of interest, age and likes.
More flexible than Google AdWords: Facebook ads are more flexible as compared to Google AdWords. Facebook provides users the ability to create ads with additional character length and also provides Image based ads, which add flexibility in Facebook Ads.
PPC and CPM pay structures: Facebook offers cost-per-click (CPC), cost-per-thousand (CPM), and Optimized CPM (OCPM) methods to its advertisers to promote their product. You may choose a campaign according to your budget.
Graphic Capabilities: With every Facebook ad, Businesses can add images with text as well, and studies show when images and graphics are embedded with an ad, the interest rate of buyers reaches its peak.
Exposure: Nowadays, it has become very difficult to reach your customer organically. Most Facebook pages reach 6% of the people who have liked them, and many pages get fewer likes. To overcome this situation, Advertisement with Facebook is the best way to beat the algorithm of Facebook.
Benefits for Internet Marketers:
Easy networking and communication tool: Facebook is the easiest networking and communication tool for everyone. Facebook also provides a great function with Facebook pages, the Facebook Insight.
Facebook insights are easy to understand for a non-technical marketer, and they provide great information. This page measures:
How many page likes you have
Reach of your posts and page
Engagement of your followers with the page
User popularity: Most of people use Facebook, and so there are huge opportunities for online marketers to promote their products and services to get new customers. If they find you active and responsive, they will be more likely to do business with you.
Increase in traffic/subscribers: You can use your Facebook page to drive traffic to your own website. Use link posts on your page to drive more traffic. This works so well, now Facebook can generate a thumbnail image for your website page, if it is available on Facebook. Images grab more attention and get more clicks than a link.
Increase in sales: Advertiser sales revenue increased 60% with Facebook Ads. You have to add your basic business information, along with your product overview and product images. You have to link your website in the “About” section of page. Finally, you have to define at least one category to your page to turn on relevant searches.
Lead Generation: You want to provide yourself a long term and sustainable business. You can create a short term good living with your Facebook page. You have to make connections outside of Facebook with your customers. You have to gather their information in form of email addresses so that you can contact them outside of Facebook.
Discoverable: Visitors will be able to find you on Facebook easily if you have an account or page on Facebook. Add accurate details of your page, such as category, description, address, contact info and website.
You also have to add a profile photo and cover image relevant to your website. You can also customize the address of that page to make it simple to find.
Eye opening Facts
Here are some amazing eye opening facts that will show why you have to advertise your business with Facebook Ads.
Now, 92% of social marketers report that they are using Facebook for advertising.
Only 52% of Facebook Ad Spend is Outside the U.S.
Facebook users viewing 40 percent more ads now than they were a year ago.
Facebook Q1, 2014 total ad revenue hit $2.27 billion, up 82% from a year ago.
Facebook share increased to 17.5%, and eMarketer predicts it will rise again this year to 21.7%.
Revenue for the full year 2013 was $7.87 billion, an increase of 55% year-over-year. (source)
Facebook cost 35% less than the online average or their huge exposure of 1.26 billion users.
Facebook Ads with Custom Audience targeting had 387% greater conversion rates than ads using only demographic targeting options.
The average ROI for Facebook ads increased 152% from 2012 to 2013.
Facebook’s average advertising revenue per user from 2009 to Q4 2013 is $5.69 billion.
70% of local businesses use Facebook. The U.S. has the largest number of Facebook users.
The average breakdown of a social media advertising budget is 57% on Facebook Ads.
70% of advertisers on Facebook had a 3x greater return on ad spend.
94% of publishers on Facebook reached people more efficiently through Facebook targeting.
67% of B2C marketers have generated leads via Facebook.
Data like this makes it clear that there is a lot of money to be made with Facebook Ads. And while lots of people might be talking about it, very few can really teach you how to productively use Facebook Ads in behalf of your business.