What Are Facebook Ads?

Concept

Facebook Ads are the best way to promote your business, sell your brand, and reach those clients you haven’t being able to reach yet. They are a lot more than just customized images displayed on different parts of the Facebook Homepage.

Based on the user’s profile, Facebook would place the Ads that fit the best with the users’ interests. This means that if a user displays a huge interest in Sports in their profile, then Facebook will be displaying Sport Ads on the user’s Facebook Page.

Recent studies about Facebook Ads showed that 52% of Facebook users spend at least one hour a week logged in, that over 51% of people who like a brand are more likely to buy from it, and 51% of prospects would buy the brand after they became fans on their Facebook page.

There is no doubt then that Facebook Ads are a MUST when advertising; that is what we are talking about! It´s also a great vehicle to show your brand to over 1.1 billion active users that hold a Facebook account.

Kinds of Ads

There are different kinds of Ads that will ensure that your needs are being met. Some that invite you to download an app, to write a review, answer an essay, among others. But most of the Ads are built to build an audience, bring offers and invite the prospect to buy from you or from your website, use your product, and so forth.

Anatomy of a Facebook Ad

The Four core parts of an Ad are: The Title, The body text, the image, and the “Action” button that will be automatically displayed depending on the type of ad you are building.

Facebook will help with building the Ad, and they can assign the best image that fits within it in order to reach as many prospect clients as possible.

However, the biggest feature is that Ads will be displayed to a population most likely to buy the product being advertised.

The Title has to be designed in a way that invites people to read the body of the text, and the body text has to be good enough to catch the users’ attention and engaging enough to make the prospect click the ad to find out more about what is being advertised.

A notification will be sent to the advertiser every time a user clicks on the ad, but the most beneficial feature is that a notification will post on the Users Wall, letting all his friends know that he just clicked the ad, and inviting them to do the same.

Display Area

The Ads are structured to capture the audience’s attention, placing them in strategic areas of the Facebook Homepage, and setting them up to display between a specific number of new posts, guaranteeing that your ad will be part of the user Facebook experience

The Facebook Ad will be displayed on different areas of Facebook, this to give the advertiser the chance to have a lot more opportunities of a client clicking its Ad.

On the News Feed

On The Right side of the Newsfeed

On Mobiles

These areas are located near features the user typically navigates the most, such as the Facebook chat room. When navigating towards the chat list, which is located on the far right, the user gets in touch with the Ad strategically placed with the interest of his or her preference.

To summarize, it does not matter what your field of expertise may be, Facebook Ads are a great opportunity for you to invest in – an Ad that will be directed to the market you are addressing and that will be working around the clock. It’s definitely a win-win.

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