Fantastic Facebook Marketing Tricks & Tips for Brick ‘n’ Mortar Businesses

Facebook currently has over 2 billion users, and as the platform continues to grow, newsfeeds changes are implemented and for businesses, your Facebook competition is getting tighter by the minute.

Businesses simply cannot ignore Facebook as part of their online marketing strategy. But to make the most of your Facebook Page -- to attract and engage visitors, drive them to your website, and convert them into leads you need to optimize your Facebook presence.

The platform has changed completely in just a few years, and staying up to date with those changes can be a challenge. That's why there are some new marketing tips for Facebook marketing tips that would help you grow more.

  • Get Comfortable With Video:

 Video on Facebook accounts for just 0.9% of all posts. Here's the crazy thing about that: these same 0.9% of posts account for 7.15% of all reach on the network. And that number is growing.

Video posts are dominating social media, with Facebook emerging as YouTube's largest contender for video uploads. If you haven't started marketing with video on Facebook, now's the time to begin.

  • Stay on topic:

 According to Daniel Sundin, community manager at PETCO,

“People who like your brand on Facebook expect your posts to be at least somewhat related to your brand or industry. Keeping your focus so narrow may seem limiting, especially if you’re the one crafting the posts each day. Instead, think of it as a creative challenge.”

Following tips would help you stay on topic:

  • Write about a current event and relate it with your brand.
  • Find and share a funny YouTube video loosely related your brand or industry.
  • Ask your audience to post questions, pictures or stories about your brand.
  • Repost the most interesting content back out as an update.
  • Go for Facebook Live:

 Facebook Live opens a remarkable amount of access to a potential audience from across the world. According to Social Media Today, users watch live videos three times longer than pre-recorded videos.

Today, Brick 'n' Mortar Business Owners on Facebook have the power to use their creativity in presenting their value proposition to their target audience in a more exciting and relatable way.

Your content does not have to be long, complex and dry. Facebook Live helps to build greater trust, engagement and overall reach. For better success, have a scheduled Facebook Live show so your fans know when they can tune in.

  • Include pictures in your Facebook updates:

 Facebook is a picture economy. So just about every status update should include a picture. Ideas for pictures include customers, your product or service in action, employees and events. There’s no such thing as a bad picture.

Remember that Facebook is going to present a tiny version of the picture, so you need to get up close, personal and cropped.

  • Celebrate your milestones:

 The "Milestones" feature lets you highlight some of your business' biggest accomplishments, like award wins, product releases, major events, or other accolades. Recent milestones will be posted to your Timeline, and users will be able to find them later under your "About" tab.

To add milestones, click on the "Timeline" section of your Page, and click the "Offer, Event +" option in the page update composer near the top of your page.

Your business needs to be visible on social media and one way to do this is to post regularly. You can also become active in the community and post comments about other peoples’ posts. Although it is advisable to post on a daily basis, it is much better for you to post only when you have some interesting content. 

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