General Marketing Strategy
Video/Text

Marketing Plan For Community-Based Businesses

16 Lessons      Easy

About this course

Just like a business plan, everyone needs a marketing plan.  

This 13 module course will walk you through the steps to create your marketing plan that will guide you through the next 12 months.

 

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DOWNLOAD MARKETING BUDGET SPREADSHEET

Course Structure

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Introduction

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Lesson 1

Why You Need A Marketing Plan

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Lesson 2

Market Research

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Lesson 3

Define Your Business

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Lesson 4

Assessing Your Business

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Lesson 5

Estabish Your Marketing Goals

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Lesson 6

Track Your Marketing Results

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Lesson 7

Understanding The 4Ps of Marketing

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Lesson 8

Identify Your Marketing Mix

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Lesson 9

Pricing Tactics

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Lesson 10

Place Tactics

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Lesson 11

Promotion Tactics

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Lesson 12

Create A Marketing Budget

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Lesson 13

Create Your Marketing Calendar

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Conclusion

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Course Evaluation

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