20 Proven Online Marketing Tactics
The following list is to be the backbone of your marketing regardless of the latest tactics or gimmicks. Take notes, print it out or even better - bookmark it in a special 'Marketing Education' Folder 😉
Focus on Content Marketing. Good content allows you to build trust and rapport with your customers
Learn the ins and outs of Email Marketing. Email marketing can be an incredibly effective tactic… when done with a personal touch.
Get interactive. Use your blog to encourage interaction from clients/customers, and make a point of responding to them quickly and succinctly.
Get published. Having articles published in publications/news outlets that you wouldn’t typically focus on is a great way to encourage business that you’d normally miss.
Don’t stop thinking about SEO. Search Engine Optimization is always changing. Make sure that you’re always on the ball and ahead of the game.
Be visual. The human brain can process images a lot faster and with focus than text. Use this to your advantage when it comes to online marketing and draw people in with visual content.
Less is more. Too much information can lead to overload for some people. Keep your marketing content to the point and on topic.
Be generous. You can develop an interest in your business quickly via contests and giveaways. People love free stuff – just make sure you’re offering something that they will appreciate.
Work on your list. Your email list will become one of the most valuable resources in your marketing toolkit. Develop your list relationship, nurture it and take care of it.
Ask for advice. Talk to a Marketing Consultant. See what steps the experts suggest you take to develop your marketing strategy.
Keep fingers in all the pies. There are a number of social media sites and also a tendency for companies to stay focused on just the big ones. Make sure you maintain your presence from all angles – you never know who you might be missing.
Stay Smart. Smartphones are becoming more and more influential when it comes to marketing. Make sure ALL of your content is mobile-ready.
Don’t forget the power of the headline. First impressions are crucial. Make sure your headline draws people in.
Recycle. You can re-use your older content with a few tweaks here and there to maintain relevance.
Keep an eye on what people are saying about you. Spend some time now and then checking reviews and comments to get a good idea of how your business reputation is developing. This will give you a head start if you need to tackle some negative press.
Think about language. Do a little research into buzzwords for your market. Which words stimulate your customers into buying your product? What are the best places for them to be seen?
Try PPC. Pay-Per-Click advertising is an excellent way to target your advertising directly to the person you want to get in front of.
- Recruit Affiliates. Affiliate marketing and joint ventures enable you to get other people to use their experience, know-how, and contacts to sell your products or services.
- Analyze. Use web analytics to keep an eye on what is working and what isn’t. You’ll need to constantly maintain your marketing strategies and adapt them to stay ahead of the game.
- Get Referrals. Referral marketing is essential for building a strong client network. A business that comes to you via a good referral is much more likely to convert.