Local marketing made simple exists because local business marketing shouldn’t be difficult. Author and entrepreneur Michael Fleischner wrote this publication to help business owners understand the fundamentals of effective local marketing.
By focusing your business on marketing essentials like Google My Business, mobile directories, and website optimization, you can appear in search results for targeted search terms. Online searchers are much more likely to visit and purchase from a local business.
About Michael Fleischner
Michael is an entrepreneur, reputation marketing expert, marketing consultant, and speaker. He has more than 14 years of experience helping businesses achieve their marketing and promotional goals through his business, Big Fin Solutions. Michael has appeared on the TODAY Show, ABC World News, Bloomberg Radio, and other major media. He is also an author and founder of Big Fin Solutions, an online reputation management company among other business ventures. His top-selling search engine optimization guide, SEO Made Simple, sold more than ten thousand copies in it’s first year.
Michael is married with two children, Alex and Samantha, currently living in New Jersey.
In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, he received his Master’s in Integrated Marketing Communications from Northwestern University. At that time, he worked for United States Gypsum Corporation (USG) in a strategic marketing role, and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities.
Michael has held a variety of Marketing leadership roles for Fortune 1000 companies and is the founder of numerous websites, reputation management programs, Internet marketing products, and other online businesses. Michael is the author of the “Made Simple” series, today’s top selling internet marketing guides including SEO Made Simple, Blogging Made Simple, as well as PPC Made Simple, and Public Speaking Made Simple. In addition, he is the founder of MarketingScoop.com and Upward SEO, helping other web site owners dominate their online presence through effective reputation marketing initiatives.
Specialties: I consider myself an entrepreneur, strategist, marketing expert, effective communicator, and team leader. As an experienced marketer, I have have managed budgets mapped to integrated marketing, partner relations, interactive advertising campaigns, consumer and trade promotion, internal and external communications, and media relations – in order to grow audience share, expand a loyal customer base, and reach overall revenue goals.
Personally I enjoy speaking to audiences about reputation management, achieving success, and keeping things simple. I also work with medium-sized companies seeking to elevate their marketing and improve their brand. If you’d like to learn more, visit my speaking page.